A major difference between Google Maps and Apple Maps is the lack of Street View. While Google is driving around the world with cars, Apple has found a clever way to a possible Street view variant: Along with the iOS users to roll an own street view.
For this purpose, Apple has received a patent describing the technical capabilities of a crowdsourced-streetview. The patent was granted on January 7, 2014. The technique is described using an electronic device to navigate a 3-dimensional model of an area or object. Motion sensors in the device will track movement and relay changes in perspective to the 3D representation on the screen.
Apple Patent for Maps
The patent has been applied in 2009, but has now been assigned. The inventors are Richard Tsai, Andrew Just and Brandon Harris. Except for generating street view-like images in Apple Maps, the technique could also be used with an iPhone to 'scan' random objects and create a 3D model out of it.
In contrast to the Google method, there are no cars needed, but every iPhone owner can provide a update of the street with a few minutes of work. Whether the technique will be applied in real is unclear.